Just Start: Time Doesn’t Move Faster. You Do.

How the right people and places turned my 18-month book dream into a 9-week sprint.

Dear Andre,

“The pain of paying has caused me to pay attention.”

There’s a line in my book that I keep coming back to:

And I don’t just mean financially. Although, yes—that’s part of it.

But there’s also a deeper truth behind it. It’s this:

The speed of your progress is directly tied to the rooms you’re in and the people you’re around.

You can grow in two weeks

I used to think time was fixed. It moved at one pace. A project takes as long as it takes. But I just met a friend and he said these words: “you can grow in two weeks, what would take years.”

Until this book taught me otherwise.

In January, Just Start was a scattered idea. No title. No clear publishing plan.

Today, it’s a real book. In the hands of people I deeply admire. (And hit number two on Amazon within 2 days!)

And it happened faster than I thought possible.

Here’s the truth: I didn’t just get more disciplined. I got around better people.

If I hadn’t joined The Arena in January, I wouldn’t have found the weekly spark to think clearly and communicate with purpose.

If I hadn’t said yes to Lifetime Fitness a year and a half ago, I wouldn’t have had the space to train my body and mind side by side.

If I hadn’t risked the early cost of joining BNI, I wouldn’t have built the business rhythm (and income) that gave me time to write.

And if I hadn’t flown to a one-day conference in LA, the title Just Start would’ve never come to me. That was the unlock.

A single moment, in a room I paid to be in.

Each of these environments compressed time. They didn’t just help me work harder. They helped me move faster.

The conversations changed. My urgency sharpened. And the gaps in my thinking began to close. 

Time doesn’t just pass.

It either expands or compresses based on who and what surrounds you. The right people accelerate you. The wrong people distract you.

And the right places? They stretch you. They introduce you to the kinds of questions, challenges, and collisions that move your timeline forward by years.

That’s what happened with this book.

It’s not just the product of late nights and grit. It’s the product of rooms. Rooms where momentum lives.

So here’s the question I want to leave you with:

What’s one environment you need to be in, but haven’t joined yet?

Maybe it’s a writing group.

A mastermind.

A gym with people who raise your standard.

A class.

A networking group.

Whatever it is… pay to be there.

Because the moment you do, you’ll start paying more attention.

And when that happens, time bends.

Not because the work gets easier.

But because you get faster.

P.S. If you still haven’t picked up Just Start, this is your invitation. You’ll get a front-row seat to the risks, the rooms, and the people who helped me build the future I wanted—faster than I thought possible.